Edward Segal e-Pro, RCE, CAE Chief Executive Officer Phone: 415-507-1011 Email: edwards@marincountyrealtors.com
Edward Segal is the chief executive officer, government affairs director and communications director of the Marin Association of REALTORS® and earned the prestigious Certified Association Executive (CAE) credential from the American Society of Association Executives. The CAE is the highest professional credential in the association industry; less than five percent of all association professionals and only five California REALTOR® association executives have earned it after passing a stringent examination on 156 competencies related to association management. Segal also earned the REALTOR® Certified Association Executive (RCE) designation from the National Association of REALTORS® and the e-PRO designation.
Author and Trainer
He is the author of two PR/marketing handbooks, including Getting Your 15 Minutes of Fame and Profit by Publicity. Segal conducts live and online workshops on variety topics for the National Association of REALTORS®, California Association of REALTORS® and local REALTOR® associations.
A Background in Politics, Journalism and Public Relations
Segal’s unique background spans politics, journalism and public relations. Prior to joining MAR in 2003, he was the marketing strategies columnist for The Wall Street Journal’s Web site for entrepreneurs. He is a former PR consultant whose clients included the Consumer Electronics Show, Marriott Corporation, Ford Motor Company and more than two dozen trade associations. Segal previously served as the press secretary and legislative assistant to members of Congress on Capitol Hill and was campaign aide for presidential and congressional campaigns across the country. Click here to read a newspaper profile of Edward Segal.
Mary Anne Heffernan Operations Manager/Professional Standards Administrator Phone: 415- 507-1016 Email: MaryAnne@MarinCountyREALTORS.com
Mary Anne Heffernan joined MAR in 2005. She was born and raised in Marin. She has a Bachelors Degree from Sonoma State and a teaching credential from Dominican College. Before coming to MAR, she spent 20 years in the gift industry and most recently worked as a trade show manager and events planner.
Heffernan works with leadership and staff to develop and implement the many events, programs and activities for MAR’s members, as well as managing daily operations. She is certified by the California Association of REALTORS® to be MAR’s official professional standards administrator and trainer. Heffernan received her administrator certification in January, 2007 and is one of two people to have ever scored a 100% on the final exam.
BettyRuth joined MAR in 1990. She attended College of Marin and Merced College. In addition to assisting MAR’s CEO and operations manager, BettyRuth writes the weekly MAR Update, maintains MAR’s historical records and photos and provides committee support.
Terry McEllistrim Membership Director/GAD Assistant Phone: 415-507-1008 Email: TerryM@MarinCountyREALTORS.com
Terry joined MAR in July of 2006. She is the contact for any issues or questions concerning Membership. Terry has more than 20 years of diverse administrative experience, and prides herself on providing the highest level of customer service promptly and proficiently.
Deborah Stone Front Desk/Store Administrator Phone: 415- 507-1000 Email: DeborahS@MarinCountyREALTORS.com
Deborah Stone has been at MAR since 2003. She comes to us from the University of Pennsylvania’s Wharton School campus in San Francisco where she worked in admissions. She is our front desk and MAR store coordinator. Her duties at MAR include handling the phones, greeting and answering questions for our REALTOR® members who stop by the office, ordering and selling REALTOR® products for the MAR store, as well as ordering and distributing CAR forms for our member offices.
Donna Lahey Front Desk/Store Administrator Phone: 415- 507-1000 Email: DonnaL@MarinCountyREALTORS.com
Ruth Pineda SUPRA Liaison/Member Services Department Phone: 415-507-1017 Email: RuthP@MarinCountyREALTORS.com
Ruth is the contact for any issues or questions concerning lock box keys & boxes and assists members with their questions about dues, transfers, etc. She grew up in Marin and earned her experience working for years in the administrative and customer service field.
