Strategic Plan 2013 – 2015

Strategic Plan – 2013 through 2015

Value:       

Membership value, relevancy, advocacy, potency

Vision:      

The preeminent advocate for REALTORS®, property owners and property  rights in Marin County.

Mission:    

The Marin Association of REALTORS® provides its members with the resources to advance professionalism and enforce ethical standards, while protecting private property rights.

Brand:      

Marin REALTORS®:  "Protecting Private Property Rights"

Goals:       

1. Establish and maintain a coalition/partnership with the county's property  owners.
2. Provide relevant programs and services that are valued by members.
3. Promote the importance, benefits and advantages of the REALTOR® brand to our members and the public and generate contributions to the REALTOR® Action Fund.
4. Effectively communicate our activities and advocacy victories to our members and the public.

Strategy:

1. Be vigilant about and respond immediately to threats and opportunities for REALTORS®, property owners and property rights.
2. Identify and create opportunities to help achieve the goals of this plan.