NAR's Pricing Strategy Advisor (PSA) Certification

Date: April 28, 2017
Time: 9:00 am - 4:00 pm
From your home or office computer

Course Description
Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives.

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.


How you will benefit from taking this course:

  • Understand the purpose and benefits of CMAs, and how to guide clients through them
  • Describe terminology of pricing and valuation
  • Learn the Code of Ethics as it relates to pricing
  • Identify appropriate comparables, and where to find information about them
  • Learn the role of supply and demand in pricing
  • Know how to adjust comparables
  • Identify specific challenges and special situations in making adjustments
  • Understand how to work with appraisers
  • Determine how to hone your pricing skills and practices

For more information about the Pricing Strategy Advisor Certification, please visit

To receive the PSA certification:

  • Complete the one-day Pricing Strategy Advisor certification course.
  • Complete two, one-hour webinars with the National Association of REALTORS®:
  • Be in good standing with the National Association of REALTORS®.
  • Submit an application, including payment of the one-time $179 application fee to the National Association of REALTORS®.

Please note: Purchase of this course is for use by a single person and may not be broadcast, recorded or shared by more than one individual. If you are interested in showing this course in your office, please contact Education at for Broker Pricing Information.

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