Increase Sales with the Silver Tsunami

Date: December 10, 2019
Time: 9:30 am - 11:00 am
Location:  Show map
MAR Office
40 Mitchell Blvd
San Rafael, CA 94903
United States

Presented by MAR 2017 Affiliate of the Year: Mary Jo Lafaye, Retirement Funding Solutions


Course Description

Gain the Competitive Advantage You Need to Sell More in 2020!

Looking for Ways to Win Listings and Earn Higher Commissions?
Attend Mary Jo Lafaye's H4P educational event Tuesday, December 10th, which will demonstrate how your clients can use this unique home financing tool to boost their home purchasing power by as much as 80%.

Would you like to dominate the market of Boomers and Seniors looking to downsize or right-size to their dream home? 
Mary Jo will show you how to get your sellers comfortable with a more realistic sales price on the home they are listing, and easily afford the more expensive home that motivates them to move. A home equity conversion mortgage (HECM for Purchase, a.k.a. H4P) is a federally-insured loan program that can help your buyers get the home they really want, without sacrificing luxury or location (wine country, golf course, near grandchildren, walk to town).

Older Americans control over 70% of the nation’s wealth, much of it in the form of home equity.
Mature homeowners (over age 60) are represented in one quarter of all home sales. 

Boomers are seeking solutions to help them right-size without sacrificing their lifestyle.

Boomers are also divorcing at a higher rate than any other demographic, thereby needing a financing tool to help them divide housing wealth, and buy their next home – without taking on a monthly mortgage payment.

Boomers and Seniors need access to easy financing to live their best life during their golden years.


Takeaways include:

#1 Learn how to demonstrate to boomers and seniors how to buy a new home that suits their retirement goals: Downsize or right-size to their dream home. Afford to stay local and keep their Prop 13, and make no monthly mortgage payment,

Did you know – buyers over age 62 can purchase a new home with a one-time down payment and never make a monthly payment.

#2 Sell their too-large-family-home and buy a single-family home, or multi-family unit with an FHA-insured HECM or a HomeSafe (up to $4 million). They can live in one unit and rent out the other(s) and never make a monthly mortgage payment!

#3 Access easy to obtain financing to help them divide housing wealth when divorcing in later years. Both parties can then afford to become homeowners again, not renters, and no one will owe a monthly mortgage payment. This is life-changing.


Divide housing wealth among heirs when they are looking for cash to buy out other heirs in real estate transactions. HECM and Flex loans offer minimal credit and income requirements and no monthly loan repayment for the life of the loan.

#4 Still leave their home to their kids.

Did you know – H4P borrowers will always be the owner of their home. They can refinance, sell, or leave their home to their kids. All future appreciation belongs to their estate. * They must pay property taxes, HOI, HOA dues if applicable, maintenance and utilities.

#5 Overcome the capital gain tax objection: 

Few homeowners know you can combine the 1031 with the 121 by renting the home out for a period before selling it. *Consult a tax advisor and a 1031 specialist.

#6 How to have a quick close: qualify your buyers before presenting the offer

As the nation’s #1 H4P lender, Mutual of Omaha Mortgage fully underwrites H4P borrowers before issuing an approval letter to submit with their offer.

Bonus: Put unused living space to work and receive more income. 

Did you know – you buyers can purchase a larger home to add a JADU or an Accessory Dwelling Unit (ADU) and collect rent while occupying the majority portion of the home. 

Newer legislation by the State of California has eased permit costs and regulations.

Solve difficult to remedy financing challenges to close more transaction with ease and in a timely manner.

Mary Jo Lafaye, H4P Presenter, will provide a 90-minute presentation that will break down these tools into easy to understand concepts for you to gain a competitive advantage in your marketplace. You can help your clients see solutions and options they never thought possible.

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